The Amazon marketplace presents endless opportunities, but it’s also extremely crowded. That means that you as a seller will have to work extra hard to distinguish yourself and secure high rankings. If you’re a new seller looking for Amazon brand management strategies, here are a few winning tips:
- Research smarter – Use automated tools will elevate your selling on Amazon. The use of tools like the KTD (Keyword Tool Dominator) can help you find the best keywords for your products so you don’t have to generate them on your own.
- Tap into the toolbox – Consider opting for premium/paid re-pricing tools to help you know when and how you need to reprice your product. You can also explore automated tools for managing listings, inventory, and shipping management.
- Win Amazon’s Buy Box – The Buy Box is the box found on the right of an Amazon product detail page that allows customers to add items to their cart. Not all Amazon sellers are eligible to win the Buy Box. You can become a stronger contender if you perform well in certain categories, such as pricing, shipping performance, and seller ratings. Your price must be lower than the competition. Using Fulfillment by Amazon (FBA) also gives you a better chance of winning the Buy Box.
- Promote coupons – You can use Amazon’s built-in promotion tools if you have a pro-merchant account or if you are professional vendor. Wise Amazon shoppers tap into the daily deals. Amazon sellers can create their own vendor-powered coupons for the products that they sell. You can promote your coupons the same way you promote Amazon product listings. You can also offer deeper discounts than your competitors, which could win you a place on the Coupons page.
Selling on Amazon may seem intimidating at first, but by implementing a few smart practices and utilizing the resources at your disposal, you can begin to see results and turn impressive profits.