Amazon has built a sterling reputation among the top 100 companies in the U.S., ahead of Apple and Google. For the past 10 years, Amazon was included eight times in the top 10 U.S. companies. Amazon’s popularity can be primarily attributed to its standout customer service.

Jeff Bezos, Amazon’s founder, has said that his company has consistently attempted to do hard things well—and that people have taken note. Bezos’ strategy has paid off according to a poll on reputation quotients. In a survey conducted by Harris Poll, Amazon earned the highest overall ranking.

Amazon’s reputation was built on a number of foundations, including the following:

Emotional Appeal

Amazon has special appeal to its consumers and is viewed as being willing to emotionally engage with its consumers. Consumers know that the company will stand behind its products and services. Amazon is known for taking consumer complaints to heart and dealing with them quickly and efficiently. They are seen as being sympathetic to their customers. It is easy for consumers to feel attached to companies that exhibit humanity rather than just caring about their bottom line.

Merchandise and Services

Amazon’s goods and services stand out. Amazon scored top ratings due to its comprehensive product mix and stellar prices. Amazon was also noticed for its excellent return policies.

Financial Track Record

Consumers have access to information showing the financial performance of publicly traded companies. You don’t have to be an expert to see that Amazon leads the pack financially. Numbers don’t lie, and they are key in bolstering consumer confidence.

Focus on the Future

The reputation of a company is enhanced when consumers observe forward-thinking leadership. Amazon’s directors are constantly innovating and achieving new successes. Customers applaud their strong forward charge.

Concern for the Environment

Amazon has launched a number of environmentally-friendly initiatives, and its campus buildings are energy efficient. Customers today are more concerned about the planet, and they support businesses that share this same concern.
People don’t just patronize Amazon for its products, prices, and “Prime” delivery options. They recognize goodness in many aspects of Amazons’ operations, and the results are clearly paying off.