When you come up with your Amazon brand management strategies, it’s vital that you pick a selling plan that makes sense for your business. Amazon sellers have two different options for selling plans: the Pro Merchant Selling Plan or the Individual Selling Plan. Each plan has its perks, so you should figure out what kind of plan will best suit your business needs before making any decisions.

With the Pro Merchant plan, a seller has to pay a non-refundable monthly subscription fee regardless of whether or not they list or sell anything. However, they don’t need to pay a per-item fee when items sell. The professional selling plan provides inventory tools that will help a seller more efficiently manage their inventory. This information includes reports on daily inventory, recommended removals, received inventory, fulfilled inventory, etc. They will also be able to upload products in batches, making the process faster. The tools available with the professional selling plan are beneficial for medium- to large-sized businesses.

The Individual Selling Plan is ideal for those who are just beginning to sell on Amazon. While it doesn’t provide access to as many inventory tools for volume selling, it is a cheaper for those exploring selling on Amazon, or who have a small inventory to sell. With this plan, the seller does not pay a monthly fee but will pay a per-item fee for items that sell.

Here’s a more in-depth look at some of the differences between each plan:

  • Cost per month — The professional seller fee costs $39.99 per month. This subscription fee eliminates the individual seller fee of $0.99 per item sold, meaning that if you sell more than 40 items in one month, you will be paying more as an individual seller, without the extra perks of the professional plan. The professional plan may require you to pay some additional fees, but if you sell a lot, it is the better deal.
  • Promoted items — One of the best ways to promote your items is to be featured on Amazon’s Buy Box. This feature is an excellent way to boost sales. However, this option is only a possibility for those with a professional plan subscription.
  • More selling opportunities — Some products on Amazon can only be sold by someone with a professional plan. This list includes beauty products, clothing, jewelry, wine, as well as videos, DVDs, and Blu-Ray disks. If you want to sell anything within these restricted categories, you will need a professional plan.
  • Access to information — Those who use the professional plan will have access to not only inventory reports, but will also be able to use other third-party programs that can give you information about how much similar items are selling for on Amazon.

For those looking to sell large quantities and varieties of products on Amazon, the professional plan provides more information and perks that can help make businesses successful. However, those looking to sell a small inventory or experimenting with selling on Amazon might consider using the individual seller plan to get used to the system. If you want to switch to the professional plan later, you can upgrade at any time.