A lot of people are interested in selling on Amazon but, don’t pursue that interest because it can be intimidating. Even retail professionals who sell items in brick-and-mortar stores could improve their sales volume by expanding to selling on Amazon. However, just like others who are dreaming of selling on the nation’s biggest platform, these entrepreneurs are leery about leaving the comfort of their store to sell on a platform that is totally foreign to them. Some even fear that selling on Amazon might be in conflict with their physical stores, which is unfounded, to say the least.
If you want to try your hand selling on Amazon, whether you’re a first-time entrepreneur or run a physical store, following Amazon brand management strategies used by established sellers will help you navigate the new world of Amazon selling. The following are proven tricks and tips Amazon sellers can use to boost their sales:
- Test the waters — There is no doubt that a beginner on Amazon doesn’t know the ins and outs of selling in that marketplace. Take some time to test the waters by only offering a few products. Once you get familiar with how Amazon works, you can begin selling a larger variety of your products.
- Look for great examples — Like any other business, selling on Amazon requires strategizing, so be sure to do your research before jumping in head first. Study how successful Amazon sellers started their business online and develop a plan.
- Don’t do the work yourself — Selling online entails a lot of work, especially if you have no experience selling online. You will be faced with unfamiliar tasks such as shipping items yourself, maximizing optimization and sponsored searches for your business, and making improvements based on ratings and feedback. While you may have done some of these things for your physical store, they will become a major responsibility that will determine if your online business sinks or swims. Luckily, Amazon allows you to outsource some of those functions. If you join Fulfillment by Amazon (FBA), these tasks will be taken off your plate, so all you’ll have to worry about is shipping your items to Amazon so they can fulfill your orders.
- Reinvent your brand — If you are successfully selling a product in your physical store, one strategy to ensure that selling on Amazon will not affect the performance of your physical store is to sell the product under a different brand name on Amazon. This allows you to be more flexible in your offerings and price point without forcing you to make those changes at your physical store. Also, if something ends up going wrong with your online venture, your traditional brand won’t be affected.
There are a variety of options and perks that come with selling your products on Amazon. If you choose to do so, be sure to take the time to research and plan so your business can be successful from the get-go.