In order to sell a product, an Amazon seller needs to know why consumers would spend money on that particular product. There is always a reason behind a consumer’s purchase, even if the reason is in his or her subconscious, and whether they realize it or not, customers often make purchases to fill a need.

As Harvard marketing guru Theodore Levitt once said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”

When a marketer understands the customer’s needs, he or she can then focus on providing a product that meets that need.

If you sell the right product at the right price, selling on Amazon is generally profitable. You can find a lot of data online that can give you insights into what kinds of products sell well. One option is to check Amazon’s Best Sellers product listings to get an idea of what items are currently top sellers. It’s alright to sell the same product that is already selling on Amazon as long as you can offer better quality and a better product.

Some of the best selling categories to sell on Amazon include:

  • toys and games
  • electronics
  • camera and photo
  • books
  • clothing
  • shoes
  • jewelry

Regardless of what you decide to sell, there are some general best practices to consider. Find products that:

  • are simple and not fragile
  • costs no more than 30% of your sale price to produce
  • are not perishable
  • can ship easy
  • can sell for under $50

Through competitive analysis, you will never run out of ideas of what to sell. But make sure it’s profitable for you. And that’s where WishingUWell can help. With our Amazon brand strategists, your questions get answers. Let us help you find success with product control, logistics, content, promotion, and reporting. Contact us here or call 1-877-887-1319.