Now that Q4 is upon us, it’s time to get serious about Amazon. Whether you are just getting started with Amazon or have been selling on the platform for years, you can make up to 50% of your annual revenue during the final quarter of the year. Here are 10 strategies designed for all levels of sellers who want to improve their chances of success this holiday season:

Keeping an eye on what is trending now and what could be trending in the future is an important strategy for Q4. With Black Friday, Cyber Monday, and the holidays, you’ve got to know what’s trending for your inventory needs. Discover new trends by reading market research, following blogs within your industry, using keyword analytic tools, observing your competitors, or simply asking your customers off-Amazon. 1 #TRENDING
FBA OR BUST You sell it, Amazon ships it. WishingUWell only uses Amazon fulfillment services because we understand the benefits: FBA can help your products gain more visibility within the marketplace, Amazon assists with your customer service, and your products become Prime eligible. Faster shipping is the key to any good Q4 strategy! 2
PRO-TIP: Prime eligibility optimizes your chances of winning the Buy Box, which is where 80% of all Amazon sales happen. Our infographic, “4 Ways to Help You Win the Buy Box on Amazon,” will explain more.
3 MAKE WAY FOR THE BEST Every FBA seller has inventory storage limits, which means you need to make way for inventory that sells and has good margins. Start lowering your prices for slow-moving units in order to make space for your most vital products on Black Friday, Cyber Monday, and the holidays.
Need help? WishingUWell can take your holiday goals and cross-reference them with metrics from other major holidays or sales events to ensure your inventory levels meet demand.
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4 BEST SELLERS FTW We recommend promoting your best-selling ASINs because Amazon’s algorithm promotes high-performing products more heavily. By focusing on the customer experience and providing valuable, relevant content—including quality product images and keyword-rich titles—you can increase conversion rates and organic growth over time.
Packaging inserts have the ability to make customers feel cared for and valued. Use inserts as a way to educate your customers about your products or brand and delight them with fun recipe cards, words of encouragement, or easy-to-read instructions. This type of interaction is a great way to proactively care for your customers, which helps reduce negative reviews and increase positive reviews. Read more on our blog, “How to Use Amazon Product Inserts.” 5 PRODUCT INSERTS FOR POSITIVITY
Increasing your exposure and driving additional traffic to your listings could be the deciding factor for your holiday success. We highly recommend using Amazon Advertising as a way to stand out from the competition. Use dynamic bidding and don’t forget to increase your daily budget—we recommend 2-3x’s your normal daily budget. SHAMELESS SELF-PROMOTION 6
PRO TIP: Invest heavily in Sponsored Products. This ad-type will showcase any Lightning Deals or Coupons offered for that product—and Amazon customers are looking for a deal!
Creating holiday-specific campaigns will help you target keywords that will be more frequently searched in Q4—think “gifts for her,” “holiday party supplies,” or “Hanukkah gifts.” This type of campaign is a surefire way to build brand awareness, drive sales, and improve conversions while increasing traffic throughout the holidays. ‘TIS THE SEASON FOR HOLIDAY CAMPAIGNS 7
PRO-TIP: Limited advertising budget? Ensure you are getting the best ROI by pushing more of your advertising efforts to Cyber Monday. Consumer behavior has taught us that many shoppers often won’t commit to buying until they’ve seen Cyber Monday discounts.
BRAND STORE, BRAND STORY Utilize your brand store to tell your brand story in conjunction with advertising. According to Amazon, brands that highlighted their deals for Black Friday and Cyber Monday with a dedicated page on their brand store saw a 15% higher ad-attributed sales compared to brands that didn’t. Your brand store can create a connection as shoppers explore your entire product line—great for upselling! 8
Make sure your seller account is fully optimized before any tentpole events in Q4. There are several ways to lower your FBA fees that are simple and easy to accomplish: ensure product dimensions are accurate, get unfulfillable inventory out of FBA, and submit claims for all your reimbursement opportunities. Use the money you save to put towards your Q4 advertising budget. DON’T FALL FOR FEES 9
I CAN SEE YOUR HALO (HALO) Take advantage of the Q4 “halo effect!” Use the previous momentum from the holidays to keep targeting your audience—and promoting your product line into the new year. The additional exposure you received on Amazon can create both brand loyalty and repeat customers. It’s a powerful asset that most brands forget about in January. 10

We know for certain that consumers are ready to shop—and e-commerce, especially Amazon, is their new method for planning and researching the best gifts. Formulate a clear and detailed action plan for Black Friday, Cyber Monday, and other end-of-year holidays to ensure a successful Q4.

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Not sure how to implement these strategies for Q4 and beyond? Start with our experts at WishingUWell!