Fall is a busy time of year for many people. As the leaves and weather start to change, children return to school, football season starts, and people prepare for the upcoming winter season. For those working in online retail, it’s a major time to prepare their inventories for the upcoming holiday season and shopping events like Black Friday and Cyber Monday. The time between Thanksgiving and New Year’s Day can be the most lucrative time of year for many businesses.
If you are an Amazon seller, it’s important to keep this time of year in mind while developing your brand management strategies.
Here are some products that are expected to be best-sellers during this time of year:
Thanksgiving and Christmas homeware items:
- Tablecloths with matching kitchen towels
- Party disposables such as cups, paper towels, napkins, and more
- Turkey knives
- Platters and serving ware
- Thanksgiving and Christmas décor
If you want to sell these items, you should offer discounts for customers during the first few weeks of fall. After that sale, return to regular prices until the holiday season hits.
- Fall and winter jackets for men and women
- Party dresses
- Trench coats or wool coats for men and women
- Leather boots
- Rain boots
- Accessories for men and women, such as scarves, and gloves.
During this time of year, your customers will be attending a lot of social functions, so providing fashionable clothing that is also weather-appropriate will be a big hit.
Health and beauty:
- Lotions and moisturizers for dry skin
- Deep conditioning treatments for hair
- Different colors of lipstick or lip gloss
The cold weather will have a big impact on hair and skin care. Providing deals on items that your customers can use to prevent dry skin, split ends, and chapped lips will be a big hit.
- Ready-to-paint pottery
- Cake decorating supplies
- Quilting fabric
- Christmas decorating supplies
The holiday season is a good time for crafty people to show off their skills when giving gifts. Providing well-priced craft supplies ahead of the major holiday season will give your customers time to get a head start on the season.
- Snow blowers
- Car covers
Once the leaves start falling, it’s only a matter of time before snow will follow. Car covers should be sold in early fall so that people can protect their vehicles from the elements ahead of time. Also, offering early bird deals on snow blowers can help you sell out your inventory before the snow even starts falling.
Before you begin selling, make sure you send your subscribers an email telling them of all the promotions and discounts they can expect during the season. Doing so will help them prepare for what’s coming, as well as will help them know that they can turn to you to meet their holiday shopping needs. If you sell the right products and advertise well, you will be sure to have a successful holiday selling season.