Sales of traditional Valentine’s Day gifts will soar this month, but you don’t have to be in the business of chocolate, roses, or jewelry to profit from the holiday. No matter what type of merchandise you carry, you can capitalize on the occasion to increase your sales. Here are a few tips:
Find sales opportunities
Valentine’s Day is the first major retail holiday after the Christmas season. Consumers have a month-long break to let their wallets recover, and most are willing to shell out again by the time Valentine’s Day rolls around. You can take advantage of this holiday by adding romance to whatever products you sell. Use shades of pink and red as well as heart images for backdrops on promotional materials. Any type of product could be given a romantic makeover for Valentine’s Day.
Offer a gift-finder feature
You can dedicate landing pages on your website to classifications like “Gifts for Her” or “Gifts for Him.” Consumers looking for Valentine’s Day gifts will find your classifications helpful in vetting merchandise. You can break your categories down further by price (i.e., “Gifts for $20 or less”).
Note which products sell
Explore different e-commerce platforms, and notice which products are selling well. This will give you an idea of what to sell next year. You should also look to see which types of promotions people are offering. You may be able to offer similar deals the following year.
Cater to last-minute buyers
People procrastinate. Appeal to last-minute shoppers with e-gifts or speedy shipping options. Most people are willing to pay significantly more for quick shipping if they know that they have dropped the ball and waited too long to make their purchase.
The competition will be stiff as retailers vie for their share of the Valentine’s Day market. Being creative and imaginative in your approach will ensure that you can maximize sales for the holiday.
Love is not cheap and this is the time when demand is high for flowers, teddy bears, and chocolates. Even other gifts will be ready for the Valentine’s Day. But, for you, it’s the time to gain more profit. How can you take advantage of the heart’s day? Check it on this infographic.