WishingUWell is here to alleviate the pain of all-things Amazon and that includes frequently asked questions!

Selling directly to Amazon can be fruitful, but did you know you can make more with WishingUWell?

Learn how we took our brand partner from $93,452 annually with Direct-to-Amazon sales to $995,724 with WishingUWell!

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Your Questions Answered

What is the difference between A+ Enhanced Content vs Enhanced Brand Content?2019-09-24T20:26:54+00:00

Both are great ways to elevate your listings by offering customers a deeper look at your brand. By using A+ Enhanced Content, sellers can add additional images and content that can help customers find your listing when searching on Amazon.

I would like to transfer my current listings to WishingUWell. Can I do so without losing my favorable customer ratings?2020-05-14T18:15:25+00:00

Yes, we can help you transfer your current listings to WishingUWell without losing any customer ratings. We handle it all!

I see that WishingUWell works with some major brands. We are a small brand just getting our start. Does WishingUWell partner with small brands?2019-12-16T16:07:18+00:00

WishingUWell works with brands both big and small, and in many different categories.

What kind of return on investment will I see if I optimize my listings?2019-09-24T20:17:53+00:00

The ROI is significant! WUW typically sees a 13% increase in sales upfront, and that number continues to grow with added services. It’s important to note that Amazon rewards and highlights listings that have been optimized and have A+ content.

What are the benefits of working with a 3P Amazon seller vs doing the work myself?2019-09-24T20:17:17+00:00

By working with a company like WishingUWell, you can allocate your resources towards what you do best—and leave Amazon to us! We already know the ins and outs of running an Amazon business so you don’t have to. WUW doesn’t work with other platforms, which allows us to be the very best at this one. Image what you could accomplish tomorrow if you had one less thing to worry about today.

Why is my Amazon listing ‘Inactive?’2019-09-24T20:16:37+00:00

Amazon listings can become ‘Inactive’ for a number of reasons, but these are the most common:

  • Restricted from sale on Amazon
  • Elevated defect rate
  • Require Amazon approval to sell
  • Inventory being investigated by Amazon to ensure units match the product detail page
Why does my Amazon listing information change?2019-09-24T20:14:37+00:00

Any seller can submit contributions to public listings. Amazon weighs each contribution and chooses the option they believe to be most beneficial for the customer. This process can, however, lead to conflicting information as contributions are frequently accepted from multiple entities for a single listing. We conduct monthly audits to make sure your brand is accurately represented on Amazon.

What major reimbursement opportunities am I missing on Seller Central?2019-12-16T16:09:47+00:00

The most important reimbursement opportunities you may be missing on Amazon are:

  • Recovering Amazon granted customer refunds
  • Reconciling incorrectly received Amazon inbound shipments
  • Recuperating inventory lost, damaged, or disposed of while in an Amazon fulfillment center
What is the Buy Box and why is it important?2019-12-16T16:12:15+00:00

The Buy Box is the most important position for any seller on Amazon! The Buy Box refers to the yellow “Add to Cart” box on the right side of the Amazon product detail page. When a seller ‘wins’ the Buy Box, they get the primary position to earn that sale. This means seller’s who own the Buy Box obtain almost every sale on that listing. This is very valuable real estate to have because over 80% of all Amazon sales go through the Buy Box.

How do I regain control of my Amazon presence?2019-12-16T16:13:07+00:00

That is what WUW is all about! We not only buy and sell your products on Amazon, we help you regain control. That includes helping to enforce your MAP, consolidating duplicate listings, maintaining your product pages, and ensuring all Amazon content is your own. We manage all aspects of the Amazon customer experience so that your brand is in control.

What is Amazon FBA?2019-12-09T19:04:02+00:00

With FBA (Fulfillment by Amazon), you store your products in Amazon’s fulfillment centers. They take care of picking, packing, shipping, and providing customer service for these products. FBA can help you scale your business and reach more customers.

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