The demand for goods is higher during the holiday season than in any other season of the year. Online retailers want to take advantage of this period of high demand and sell more. Thus, you should invest a lot of thought and energy into developing strategies to corner the holiday shopping market. But before you start laying out plans, you need to make sure you are selling the right things.

Selling products that are not in high demand will be a waste of your time and investment. In order to determine the best products to offer, you should review what sold well during the previous years, and research the latest in consumer trends.

To get your wheels turning, below are some general items that have sold well in the past and are expected to appeal to customers this year, too:

  • Gift sets – Product bundles are a favorite among Amazon sellers and make popular holiday presents. Gift sets may range from beauty products to electronics and everything in between. Gift sets are attractive and can give the impression of greater value than simply a single gift item.
  • Apparel – Apparel is a broad category, and everybody needs some. Whether you focus on year around sellers like t-shirts, or seasonal outerwear, such as boots, jackets, gloves, and scarfs, which will be popular during the cold days of winter, apparel is always a best seller.
  • Electronics – Electronic items sell especially well during the holiday season. These items may range from small electronics, such as phone accessories and chargers, to big electronics like TVs. Many online retailers have found that selling small electronics can provide higher profits by selling in volume versus lower quantities of big-ticket items.
  • Decorations – People will be spending a lot of money on Christmas and New Year’s decorations, especially those who will be throwing parties. As long as the holiday exists, decorations for it are guaranteed to sell.

Strategically deciding what to sell this holiday season could be the key to your selling success. Already know what to sell but just not sure how much of it to stock? Contact our Brand Strategists to help you manage your inventory on Amazon.