As 2018 kicks off, you may be considering New Year’s resolutions. Popular resolutions include getting more organized, eating less, exercising more, devoting more time to loved ones, and earning more money.
If you are an Amazon seller, you are most likely hoping to be even more profitable this year. Here are some tips to help you expand your earnings.

Choose your niche carefully

You can’t sell on Amazon just for the sake of selling. To do well, you need to be able to anticipate market demand and offer what people want most. Watching social media carefully can help you keep a finger on the pulse of the market. You can also watch Amazon itself to see what is selling best.

Many Amazon sellers start by offering just one product and diversify from there. You may not be able to make your fortune with just one item, but as you begin to offer more high-demand merchandise, you will see your profits pick up.

Take initiative

Listing your products will not guarantee that they will sell. You must have an aggressive marketing plan in place to make your products known to your target market. Use different marketing media to reach out to your target market. Be active on social media, send emails to your customer list, write a blog that contains links to your Amazon channel. Be relentless in your promotional efforts.

Stay ahead of the competition

Competition on Amazon is stiff. There are likely many other Amazon sellers who are selling the same product that you are offering or considering. Keep a close eye on your competitors and be willing to evolve so that you can maintain a competitive advantage. Little tweaks here and there can help keep you ahead of the pack.

Set a few achievable and measurable goals to help improve your earnings in 2018. Studies have shown that having formal, written goals improves performance. Do you have a New Year’s resolution?