A big chunk of holiday shopping is accomplished between Thanksgiving Day and Cyber Monday. In fact, it is estimated that more than half of the holiday season sales revenue is generated in this time frame, both for in-store and online sales.

The biggest shopping days of the year are Black Friday and Cyber Monday. Last year, shoppers spent an estimated ~$6 billion on these two days. These figures include a large percentage of online shoppers that used mobile devices to make their purchases. Are your mobile/online sales channels optimized? If not, here are a few tips to make the most of the Thanksgiving shopping weekend:

  • Start early with SEO – If you have the time do it properly, SEO generates revenue. A great way to sell more during Thanksgiving, and any time of the year, is to land on top of search engine results. But SEO is slow. You should start months in advance (even years) with a long-term goal of top placement.
  • Be Fast – Online shoppers want everything instant. Does your website take longer than 3 seconds to load? Say goodbye to approximately 40% of your visitors. Optimize the speed of your website to convert visitors to buyers.
  • Think mobile – 2016 ushered in a new era where more people browse the Internet on mobile than desktop. Boost your sales by optimizing your site for mobile users.
  • Send emails – Reaching out to customers through email is one of the best ways of boosting your online sales. Email is a cherished one-on-one form of communication. Sending your current and former customers an email announcing your offerings for the Thanksgiving holiday can give an easy and free boost to your sales.
  • Increase inventory – Study the sales trends of products that people normally buy during the holiday season, and make sure you include similar or complementary items in your inventory. No matter how hard your push your marketing efforts, it’ll be fruitless if you’re not do not have adequate inventory on hand.
  • Test, test, test – Now that you have your ducks in a row, squeeze the last bit of juice out of it by continually testing to further improve your conversion rates.